About Primo Aperitivo

Primo Aperitivo brings the best of Italy's classic cocktails, ready to share. Sustainably produced in Italy, it’s the authentic way to enjoy an aperitivo anywhere.

Primo Americano

The Americano cocktail is the "father" of the Negroni, lighter with soda water replacing gin. Primo Aperitivo balances sweet vermouth and bitter with perfect carbonation for a refreshing aperitivo anytime.

Primo Sbagliato

Born from a happy accident, the Sbagliato mixes sweet vermouth, bitter liqueur, prosecco, and pink grapefruit essence. This trendy cocktail is perfect for dinner parties or casual gatherings.